An organization's portion of total industry (sector) sales in a specific market is called?

• A. Market Research
• B. Marketing
• C. Market Share
• D. Moving Average

Answer: (C)

Market share is about how much of the market one company controls. It tells you the organization’s portion of total industry sales in a specific market, usually expressed as a percentage and measured over a set period. This measure helps reveal a company’s competitive position and guides strategic decisions like pricing, product development, and marketing focus.

Why this fits best: market research, marketing, and moving average serve different purposes. Market research is the process of gathering information about markets and customers. Marketing refers to the activities that promote and sell products. A moving average is a statistical method used to smooth data over time. None of these describe a company’s slice of the total market the way market share does.