Which concept refers to the channels through which products or services are distributed to customers?

• A. Logistics
• B. Supply Chain
• C. Distribution Channels
• D. Channel Management

Answer: (C)

Distribution channels are the routes a product or service takes to reach customers, including options like direct selling, retailers, wholesalers, or online platforms. This concept focuses on the path from producer to end user and how the product is actually delivered to the market.

Logistics deals with the physical movement and storage of goods—getting them from A to B efficiently—while the broader supply chain encompasses all organizations involved in creating and delivering a product, from suppliers to customers. Channel management is about designing and overseeing the channels themselves—choosing intermediaries, negotiating terms, and coordinating channel performance.

So, the term that specifically refers to the channels through which products or services are distributed to customers is distribution channels.