Which growth strategy involves selling more of existing products in existing markets?

• A. Market Penetration
• B. Market Development
• C. Product Development
• D. Diversification

Answer: (A)

Growth strategies in the Ansoff Matrix focus on expanding within the same market or with the same product. Selling more of existing products in existing markets is market penetration. It aims to boost sales volume and market share without changing the product or the market, using tactics like price promotions, more advertising, stronger distribution, or loyalty programs to encourage current customers to buy more or to switch from competitors.

The other approaches differ: market development means entering new markets with existing products; product development means introducing new products to the current market; diversification means new products in new markets.