Which term refers to the set of products made by a company?

• A. Product Portfolio
• B. Product Range
• C. Product Mix
• D. Niche Market

Answer: (B)

Think of what the business actually offers as a lineup. The product range is the list of all products a company makes available—the complete set you could buy from them. It directly describes the assortment of items the firm produces or sells. The product mix is a broader idea, referring to all product lines and the variety within them, which is a wider view than just listing the items. A product portfolio is another term you might hear, often used in strategic planning to describe the collection of products in a company’s offerings, similar to the product mix. A niche market, on the other hand, is a specific customer group, not the products themselves. So the set of products made by a company is best described by its product range.