Which type of research relies on non-numeric data collected from field observations and interviews?

• A. Quantitative Research
• B. Secondary Research
• C. Qualitative Research
• D. Primary Research

Answer: (C)

Non-numeric, descriptive data gathered from real-world settings through field observations and interviews points to qualitative research. This approach seeks to understand phenomena by capturing meanings, experiences, and contexts rather than counting or measuring things. Field observations provide rich notes about how people behave and interact in natural settings, while interviews supply quotes and narratives that reveal perspectives and motivations. The data are analyzed for patterns, themes, and interpretations rather than statistical relationships. In contrast, quantitative research relies on numbers and statistics. So the best fit for data collected from field observations and interviews as non-numeric is qualitative research.